Q: What are some of the greatest challenges of running a hand block printing studio in an increasingly capitalist ecosystem?
The biggest challenge today is adapting to a world that is becoming increasingly digital. People shop, design, and consume online, making it more difficult for handcrafted products to compete.
Additionally, in a tech-driven city like Bangalore, fewer people are choosing to pursue artistic careers. Many opt for mainstream office jobs or work in companies like Swiggy and Ola, making it harder to sustain the next generation of artisans. However, despite these challenges, we are proud to continue this tradition with an incredible team of craftspeople.
Q: What do millennial consumers value when it comes to handcrafted textiles?
Padmini: Today’s consumers, especially millennials and Gen Z, want more than just handcrafted products. They are deeply concerned about climate change, sustainability, and ethical production.
Being a fair-trade unit and ensuring carbon neutrality is just as important as the artistry itself. The "behind-the-scenes"—our ethics, values, and environmental responsibility—matter as much as the final product. This shift in consumer behavior gives us an opportunity to stay relevant and align our work with the principles that modern buyers care about.
Preserving Heritage Through Craft: Padmini Govind’s Commitment to Tradition and Innovation
"Craft is more than just making something beautiful—it holds history, identity, and soul. Every block, every design has a story to tell." — Padmini Govind
Padmini Govind’s journey is a testament to the resilience of traditional craft in a world of fast fashion and machine-made alternatives. With years of dedication, she has not only mastered her art but also worked tirelessly to preserve it for future generations. Through her work, she ensures that heritage remains more than just a memory. By teaching, advocating, and continuing her craft, she proves that handmade artistry is not a relic of the past—it is a living, breathing tradition that deserves to thrive.