How we started
Born out of hatred for conventional bras and the lingerie sector that is largely flooded with synthetic fabrics and toxic chemicals, I wanted to create intimate pieces, that sit next to our skin and envelop the most sensitive parts of our body, using mindfully made clothing that takes us closer to nature.
By utilising only natural fabrics and dyes, we minimise our environmental footprint, avoiding harmful chemicals and synthetic materials commonly used in conventional intimate wear production.
Who we work with
Abha started out by studying vintage brassiere silhouettes and Indian traditional contour designs (Kanchali and Choli) to create patterns for pure handwoven fabric lingerie. Thereafter slowly expanded my team to include a tailor and an enthusiastic woman with whom I experiment and constantly explore natural dyeing. We currently work out of my living room and kitchen to create unique bespoke handcrafted pieces with a lot of love and care.
All our fabrics are sourced directly from weavers and craftsmen around India. We use urban waste as natural dyes and to create beautiful eco-prints, a lot of which is sourced from local fruit juice shops, temple discard and weekly vegetable markets to source food waste like onion peels. Rom rom is also associated with a beautiful regenerative farm hub in Delhi called
Ecological Partnerships (EP HUB) and procure fresh flowers and leaves to create special capsule collections.