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How we started

Shopia used to work as a collection merchandiser and strategist for luxury brands, and the industry from inside made her want to create a project at human size that could bring work to people. It all started 5 years ago as a concept of art retreats and workshops in a village in the
Atlas, and evolved into a brand during COVID-19.

Who we work with

Zoubida is ALL ABOUT ENCOUNTERS. "The people we do things with are people I've been introduced to, largely via my dad and friends who mostly live in Morocco," says Sophia.

They work regularly with around 15 local merchants and roughly 8 craftsmen between Fes and Rabat.

Sophia adds, "Before collaborating, I first build real relationships, get to know their family, share dinner, etc. In this way, she considers MISSION ACCOMPLISHED when she sees the impact that her brand has on her craftsmen (as well as their families).