Collection: Gundi Studios

Gundi began in 2018 when founder Natasha Sumant decided it was time to build a clothing brand that would push for a new, more equitable industry. One that would bring the spotlight back on traditional techniques and prioritise the livelihoods of the women (and allied men) whose hands make the clothes that we love to wear.

It’s been over 60 years since the end of colonialism. Yet in many ways, the same systems that subjugated the local textile industry then still influence the way in which things are structured now. Profit is lies largely in the hands of middlemen, minorities are the most marginalised group, and the principles of development still prioritise profit over the rights of those at the start of the supply chain – farmers and craftsmen, their families and inherited traditions.