The carefully crafted pieces instilled with artisanal craftsmanship are deeply rooted in craftsmanship that was practiced by their ancestors in India, akin to what co-founders saw during their upbringing. The brand hopes to start a conversation, to evoke emotions and questions within not only the wearer but also the viewer.

From our very inception, we began collaborating with smaller local communities of farmers for raw materials and artisans for our hand-knit garments. It’s a symbiotic relationship between us locals, learning from and uplifting each other. Taking this idea forward, all our handknits are developed by our all women’s team residing in Kullu, India