Let Love Grow - Our First Ikat Drop This Summer! 🌻

Our new summer mini drop is a joyful experiment in reimagining the ancient craft of Ikat, bringing bold graphic fonts, playful text layouts, and embroidery in to create a fresh & reimagined way of wearing handwoven textiles. At the heart of it all is one sweet, quietly powerful phrase: “let love grow.”

Why a mini summer drop? Because this fabric demanded a moment of its own.

"We wanted to play with crafts with this drop, innovating fun new ways of showing our artisans' work, breaking away from the traditional views on textiles"

The Campaign: Home, Family & Cashew Trees

We shot this in a warm, lived-in heritage home with three wonderful women, a mother and her two daughters, Ishra & Diya. We've known them for years, and shooting with them together just felt right. Shot in the midst of their beautiful rust-coloured walls, big trees, jackfruits falling with a thud, and sunlight pouring into quiet corners.

It was such a lovely experience, capturing the warmth, love and light they together radiated in one frame. While getting to be a part of their sibling playfulness, old jokes, and the bond between them.

Somehow “Let love grow” found its way into every frame.

We’ve been working with Ikat from Telangana for a while now, for over three years, with our dearest artisan friend Chandana

Chandana started out at 17 and now, at 22, she manages a weaving unit of 50 artisans while doing her master’s. She’s continuing the legacy of her father, an award-winning master weaver.

When we met her at 18, we were amazed by how confidently she ran her enterprise, creating her own designs, exploring new colours, and innovating while staying rooted in tradition. From single and double Ikat to custom pieces inspired by Uzbek and Cambodian styles, she and her team focus on natural dyes, traditional techniques, and the unique skills each artisan brings. Truly entrepreneurial in every way.

“The beauty lies in the process, and not just the weaving; it’s in the tying, dyeing, & marking of the warp. Perfecting the threads before it even reaches the loom"

Q: Could you introduce yourself and tell us a little about Srinath Fabrics?

Chandana: I'm Chandana from Srinath Fabrics. My father was a national awardee and a master weaver. I’m continuing his legacy—started working from the age of 17. Currently, I work with around 50 weavers. Each weaver specializes in a unique skill: some in tying, some in dyeing, and others in weaving. Together, we create single ikat, double ikat, pure silk, pure cotton fabrics, dupattas, stoles, and more.

“We use natural dyes—things like pomegranate peel, onion skin, and marigold petals. It’s amazing how colours can come from nature, and it’s something we’re really proud of.”

Q: What makes your Ikat weaving process unique? Can you walk us through it?

Chandana: We primarily work on the warp in our Ikat process. It starts with graphing—measuring motifs and planning their placement. Then we mark the warp, tie it accordingly, and begin the dyeing process. For dyeing, we use vat dyes, reactive dyes, and natural dyes.

Each motif is tied, dyed, dried, and then opened one by one—it’s a very meticulous and layered process. We also do weft ikat and double ikat, where both warp and weft threads are tied and dyed before weaving.

Q: Can you tell us more about traditional motifs and the significance of the Telia Rumal design?

Chandana: We work extensively with Telia Rumal designs. ‘Tel’ means oil, and ‘rumal’ means handkerchief. Traditionally, it was oil-treated cloth with floral motifs, worn by royalty. Today, we interpret those motifs into sarees, fabrics, stoles, and dupattas.

Original Telia Rumal is oil-treated for a week and dyed with natural ingredients—pomegranate peel, onion skin, marigold petals, iron rust fermented with jaggery.

We're also inspired by Uzbek and Cambodian Ikat designs, adapting them into our fabrics with local craftsmanship.

Q: What is the official name for this kind of weave?

Chandana: It’s called Ikat—a globally recognized craft.

India has many Ikat traditions: Pochampally Ikat from Telangana, Sambalpuri Ikat from Odisha, and others. Each region uses different techniques. We use the Pochampally style, which is known for precision and deep motifs.

“This is more than a business to me—it’s about giving the weavers a future and making sure this craft stays alive for future generations.”

Q: Is there any history or personal story behind your involvement in this craft?

Chandana: My journey began in childhood. Our home was always filled with fabrics, tying, dyeing, and weaving. My father and grandfather were both deeply involved in this work.

I remember dyeing every day—it felt like a holy festival at home.

Even now, we’re training new weavers—some who migrated from other states—just like my father did. I want this art to thrive for future generations, and provide full employment to the weavers.

Q: What type of fabrics and yarn counts did you use?

  • I've used a very fine, mercerized cotton, ideal for luxury fabric like purple ikat.

That’s the drop. It feels like a small win for us — a little reminder of why we love doing this in the first place. We got to experiment, try new things with fabric and embroidery, and work with people we really care about. That in itself feels special.

It’s the first time we’ve approached Ikat and embroidery like this, and we’re genuinely excited to put it out into the world. We hope you feel the love in it.

Let us know in the comments what you think — we’d really love to hear from you.

And as always,
let love grow.

Credits

Producer - No Borders team

Photographer : Lekha Ratnam
HMU - Elton John

Styled in - No Borders in-house

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