When We Started
I began ideating on Pari Pari in 2018, while I was still working full time as a designer and production head. The inspiration for what I wanted to do however began right after my undergraduate degree when I was freelancing with multiple brands and started noticing their reliance on countries like India for production. The phrase 'Made In India' was becoming synonymous with made quickly and cheaply contrasting the centuries of tradition, skill, thought and I had decided then that I wanted to come back to India and work on a grassroots level looking into existing systems and how they can be supported and what innovation can be injected to make them more malleable for the future.
My concepts are always personal, based on emotion- they're a reflection of my memories and an interpretation of my surroundings. 42, Nutan was inspired by the childhood days I spent at my nani's home. The collection explores the feeling of being protected, the feeling of being taken care of and asks what it is that makes a home.
Who we work with
For the longest time I've been working on Pari Pari by myself. With the pandemic, I've collaborated with Ware Innovations and Rosko Design who are now extension of the Pari Pari team. I wish to continue engaging with artisanal communities as a part of my informal education and build on what needs updating. Eventually I want to work on an incubator/ accelerator space for designer and maker both that looks into more intriguing, quality driven, change bringing, slow production and create an anthology on Indian materials and techniques that can be tweaked to meet our modern needs. I want the maker, i.e. the karigar, to also have the exposure we bring in as designers and understand the value of what they are able to create and actually get creative with it so that they can become independent as well and sustain the craft even if it is in a newer, less traditional format.