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Why we started
We want to make things and choices that help change the fashion industry for the better and show that being considerate and kind (to people and the planet) is not only important but an enormous strength. We believe fashion can be a form of social activism and that STORY mfg. can help create a more positive future 🌍.
Our manifesto has been the cornerstone of our practice, but it's open to adaptation as more opportunities to create positive interactions arise.
There is no 'waste' in nature. A seed grows into a plant with energy from the sun, lives, dies and turns into life-giving soil for everything else. This approach of not only 'zero impact' but 'positive impact' is our ultimate goal.
We collect our natural fibre offcuts from production and re use them for lining, stuffing or other items. If they're too small to be used in that way they are driven down the road and turned into paper which we use to make hangtags and packaging.
While we use very little synthetic materials, what we do use is recycled or easily remove-able and widely recycle-able and we use no single-use plastics anywhere.
Who we work with
Our work is heavily craft-based and involves both teaching and learning new techniques together with our craftspeople. We are invested in giving continuous, well-paid work and do not switch for cheaper alternatives.